Surely one of the most recognised brands in the world Duracell have been producing high performance alkaline batteries since the 1940’s. Duracell batteries are the first batteries to advertise on TV and in 1973 the iconic Duracell bunny was born.

Every UK household will somewhere be using either a AAA, AA, C cell, D cell or 9v battery, and Duracell represents 99% of them.