From October 2018, the Hitachi brand became a new brand known as HiKOKI. Hitachi was established in 1910 and has delivered over a century of product innovation since the company developed its very first product - a compact electric motor.

As a global leader in brushless motor and lithium-ion battery development, Hitachi revolutionised the cordless tool platform that more and more tradesmen rely on day in, day out.

The "Hi" in the "HiKOKI" brand name refers to their "highly innovative technologies" and embodies their commitment to high reliability.